The fashion brand Mørk arises in the Rio scene with the proposal to use fashion as a form of individual expression. Rebels against ready styles, inspiring the creation of bold looks with many customizable parts. The brand was designed to follow the trend of Urban-Rock, influenced by the 80's and 90's grunge and punk style. With freedom, rebelliousness and femininity, the style combines metal, leather and jeans. From so many inspirations, we developed both name and visual identity that express this dark rebellious energy of the brand.