Krumping is a dance movement born from hi-hop, which emerged in the streets of California and won the world through the lens of photographer David LaChapelle with the documentary Rize. Success in the USA, the film shows how inner-city young black Americans learned to channel their aggression for the quick steps of krumping. The tribal face paintings give a feeling of warriors to these street dancers.
The krumping was presented in Rio for the first time in event Oi Futuro, with performance by the group Carioca's Krump.
Oi Futuro celebrated five years with a party and a concert by Paulinho Moska, and intervention artists. We were hired by Trick Productions to create the brand of Five Years, in addition to all the visual identity for the scenery, enveloping the photo booth, t-shirts, balloons and promotional material in the form of popout.
The Oi Futuro launched in 2009, the second edition of Fashion Frequency, curated and directed by the journalist Igor Fidalgo. The mission is to connect fashion to art, technology and the third sector - pillars that accompany the convergence of languages proposed by Oi Futuro. We create the identity to the event with a program in the form of a poster, and support pieces.
Reading Cycles is an event promoted by Oi Futuro, which are made of dramatized readings of works by great creators of music and drama, as Chico Buarque and Zé Vicente.