The Solos Transportes unifies the parts of the logistics process, through a trusting relationship, creating a sum greater than the parts. From meetings and conversations, we developed the brand essence, its values. With this, we can better understand the paths to be followed in the development of the personality of Solos. In a nutshell: "Converging Trust". There are several different characters in this complex system, which needs to be identified and recognized by stakeholders as different. What is the converges man, the human, and how to handle and care for all parties and at all stages of a delicate system that runs to the four corners of this great country.