It is very important for a publisher like Zahar – almost 60 years of history – that its communication awaken the same relationship of affection that the readers have with their books. Thinking thus, we transformed the newsletter into a magazine with a graphic design developed in order to visually enhance the content of each page and the presentation of each new title released. Magazine for free distribution in local and trendiest bookstores in Rio de Janeiro.
Since 2009 we are responsible for institutional communication of this publishing house founded in 1956, and was a pioneer in the publication of books on humanities and social sciences in Brazil and responsible for the training of several generations of students and Brazilian intellectuals. The stationery is one of the routes of direct contact between the brand and its customers, suppliers and friends, and it is important that the Zahar essence also be transmitted in the choice of material, the type of printing and the care of the finish of the communication pieces.
The ecobags proliferate throughout the world as items of responsible consumption and sustainable value. Zahar Publishing House also participates in this movement with the reuse of tarps and banners for fashion handbags that mix materials and trends, promoting its use among children, and still invite them to play text proofing with fabric pen that came with the bag.
For the launch of the book "O fole roncou! - a story of Forró", we developed a press-kit containing a book, a miniature cachaça bottle, keychain and release based on Brazil's northeast culture.
For the launch of a book that studies giant waves, its reasons and consequences for the planet, we have developed a pen-drive surfboard, engraved with the documentary identity. More than a piece to compose a press kit, embarked on the idea of gifting journalists and trend setter with a "survival-press-kit".
"Do not drink to get drunk. Drink to enjoy life." Jack Kerouac. This is one of the famous phrases from the book "Guide to Drinks - the great American writers" by Mark Bailey and Edward Hemingway comprising, in addition to short stories, recipes of favorite drinks of 46 greats American writers. We created a kit that could fit the book proposal in a participatory manner, containing glass, coaster magnet and a set of mixers for drinks.
To promote the launch of the book "1989: The year that changed the world", we set the Livraria da Travessa storefront in a fairly simple and straightforward way. The proposal, which was to last only that night, eventually stood for more than a week such a success and effect to passersby in front of the bookstore.
Fairytale is one of the titles in the series "Pocket Luxury" of the Classics Zahar collection, including The Three Musketeers, Sherlock Holmes, Alice in Wonderland, and others. We were called to create a display that could be a POS exhibitor inviting especially children and adolescents, as well as to suit the different spaces of counters and showcases.
"This is my type - a book about fonts" by Simon Garfield is a book full of curiosities and stories about the world of typography. In addition to the POS display, we created support pieces for the launch campaign, which also involved a lecture on typography at the Carioca Design Center.
Pilar is a lucky girl. Created by author Flavia Lins e Silva and illustrated by Joana Penna, became a literary phenomenon in the universe of children, and now has a line of products. We were called to participate in their adventures through time and the history of the world, in promoting actions and the creation of several pieces of supporting strategic actions.